National Print Ad – Trend Starter

Trend Starter.

This advertisement was the first ad for a new line of hair care products and ran in several national print fashion/beauty magazines including Vogue, InStyle, and Marie Claire. The goal was to design a campaign attractive to trendy young adults in metro areas, both male and female. My role as Art Director included the ad layout design, model recruitment, wardrobe and shoot director. Post shoot included photo retouching and composition.