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AMRDAN Blog Logo

New branding design for AMRDAN, a new international travel and tourism blog. Directions are to design a logo that can reach a diverse demographic of fellow explorers of every gender and age. The clients are an Australian freelance travel editor, and an American freelance photographer who decided to kick the idea of having a ‘bucket list’ and instead started living their bucket life. They stress their love and passion for travel and living out loud.

I chose a fun and vintage “scout” type of badge logo, with an adventurous font, a double-crossed flag in the colors they chose (to symbolize each of them), under an ocean sunset icon (to symbolize their “wanderlust”).