Nicolock Paving Stones
The premier paving stone for quality construction.
Nicolock Paving Stones brought me on-board as lead Art Director working directly with the Marketing Manager to refresh everything from their photography to their retail catalogs.
Nicolock Paving Stones is a family owned business with several divisions all under one main umbrella. Each division has their own individual brand as each handles different aspects of the business – B2B, B2C, Industry Workshops, Manufacturing, Trade Shows.
Working with the Marketing Manager and business management team, we conceptualized new looks for all visual materials centering around their vibrant colors and proprietary technology as well as professional training workshops. We integrated new social media and email campaigns, and filmed various broadcast commercials.
Enrollment to all workshops were sold out quickly, trade-shows were consistently swamped with eager retailers looking to pick them up their new product lines for their stores, and more home-owners chose Nicolock brand products over other competitors for their home products.
Creative services included: Photography, print advertising, email design and deployment, catalogs, brochures & flyers, social media content, brand development, trade-show materials, copywriting.