Many moons ago (as my dad used to say) I worked for The Plaza Hotel in NYC for the Trumps – who at the time were Donald and his first wife Ivana. I worked in the Food and Beverage department and my duties consisted in not only all things graphic design needed on-property, but also…
You know, as a Designer myself, I understand what it can be like to work with us. Sometimes working with a Designer can be an amazing, symbiotic experience with everyone on the same page, and with results that are dynamic and express your brand in a way you always imagined it could be. Other times,…
Creating a brand is more than just designing a logo. It is creating a voice and a vision for your business that is recognizable, relatable, and retainable to your customer base. It conveys exactly who you are, what your message is, and what your overall vision is every time your brand is displayed. Consistency is…
Recently a good friend of mine lost his job after 15 years with his company as a Graphic Designer. He’s now 50 years old, with a family and mortgage and insurance to take care of, and is now finding himself scrambling to find a new job in an industry which has changed dramatically in the…
I’ve worked with many companies over the course of my career and each one had issues with working with freelancers in one form or another. Whether they think they will be taken advantage of, to whether they can trust if the freelancer will stick around and deliver the final, to questioning whether they’re actually doing…
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